Thursday, 1 December 2016

Planning: Target Audience and Potential Openings


After presenting our 60-second pitch - and getting 'greenlighted' - we then created a synopsis for 'Toxic'; 

"Far into the future, in the year 2XXX, twelve influential families dominate the city in which they live. Each one is designated with its own crest, deriving from the Chinese Zodiac Calendar; their adolescent heirs, all close friends, carry their family legacies. However, things quickly take a turn for the worst. One of the friends is discovered as a decomposing corpse in a pool of mysterious glowing toxin, and the only clue to the killer’s identity comes in the form of a fortune cookie. After that, it becomes a race against time. Isolated from any outside help, the friends must put the pieces together and stop the murderer – both their own lives, and that of the next generation, is at stake. "

So from this, we made a survey (on surveymonkey.co.uk) which included our film title and synopsis - resulting in the following feedback;
 Most of the opinions we collected were from our target audience (being 15+), and we've learnt that the preferred genres are psychological and science fiction films - which are the genres of Toxic! We were overwhelmed with the amount of positive feedback we got back, and had some really creative ideas offered to us; such as the killer being shown preparing for the slaughter and showing the city it happens in to set the scene for the futuristic world.

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